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Jeevan is a concentrated bio stimulant formulated for use in foliar and soil application. Based on Active Humic Technology, the humic substances within Jeevan bears strong potentiality of oxidation, which quenches the activities offree radicals. This positively influences plants metabolism, photosynthesis, respiration and activity of ferments and promotes leaf growth. Potassium acting on the cell level facilitates the absorption of nutrients by the roots and the exchange of gases through stomata. This is vital constituent of chlorophyll speeding up photosynthesis. Jeevan alleviates the toxicity of pesticides residue and prevents soil from contamination of heavy metallic ions as well as other harmful matters. Regular application of Jeevan increases plant tolerance to drought.