With an aim of simplifying the Agribusiness experience for farmers in rural India, the Mahadhan brand has been built to provide innovative solutions to all farming needs. In the highly homogenized fertilizer market, Mahadhan has been recognized for its consistent quality and the ability to innovate and create differentiated products like Smartek, Bensulf Superfast, 24:24:0, and now crop and stage-specific fertilizers. Its products have benefited lakhs of farmers.